IIT : Indian Institute of Technology

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The architecture of Brand IIT

The architecture of Brand IIT

IIT has become a globally recognised brand these days. Branding principles can be applied to it. There are four steps to enhancing brands in general.

First is to define it, second to sharply articulate its distinctive feature, third is to develop a brand plan and fourth is to define how to implement it.

It is useful to recall the circumstances in which it was born, and subsequently nurtured. Although the Nalini Ranjan Sarkar Committee had submitted its report in 1946, it was after independence that action was taken on the report.

More : inhome.rediff.com

Related News from IIT

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Hillary, Immelt to star at IIT meet

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IITs lure students into research

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E-age Musketeers

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Kuruvilla Lukose Joins Altair India as Chief Tech Officer

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Over three lakh students take IIT exam

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Bags or Bugs?

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